Wednesday, November 16, 2011

You Want To Put My Logo Where?

Placement of your logo on promotional marketing items
, such as
baseball hats, should be given as much thought as is given to selection of
the item itself. For sake of this article, let's assume you've chosen an
appropriate item for your event or promotion. And, your primary goal is to
broaden your name. Now, let's give the same serious thought to logo
placement. Consider the following: how will the product be used, where will
it be used, venue, day or evening event, indoor or outdoor, will people be
sitting or standing?

With ball caps
worn to a
sporting event, most want to put the logo on the front. But if you want to
maximize the advertising potential of a cap, put the logo on the back as
well.

Folding, portable chairs are another place people commonly misplace the
logo. Why put the logo on the front of the chair, where it is covered up
when the chair is in use? Better to put the logo on the backside of the
chair where everyone behind the user can see your logo.

What about pencils and pens? If you think about it, You'll ensure that the
imprint is as near the eraser end as possible. This way, your logo remains
to be seen. Even after multiple sharpening. Same goes for pens but for a
different reason. People hold a pen towards the bottom. If your logo is
imprinted toward the bottom it will be covered up when the item is used
properly. Fat lot of good that does you.

With mugs, ask yourself, Who do I want to see my logo? The person drinking?
The person sitting across from the person drinking? Both? Pick up a mug and
drink
from it paying careful attention to what you see. Imagine your logo or
message on the INSIDE lip of the mug. How about the bottom inside of the
mug. And remember the bottom outside of the mug too. All these areas are
imprint able with your logo. The bottom line is you need merely decide who you want to see your logo and
how much you can afford to invest in a mug.

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